Nicole Sherrod
@TDANSherrod
Managing Director, Trading
This is about using investing to shape the life and career you want. According to a seven-year study, women are engineered to be better investors than men: You have a realistic long-term vision, you’re thorough in your research, and you demonstrate control over your selections.* When you put those innate skills to work, you can build your nest egg—and your business savvy.
So stand up, embrace the market, and take control of your future. After all, it really is a woman’s world:
View our special webcast series that offers insights and strategies—helping you feel more confident in your investing skills.
Watch now
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opening an account so you can stand up and start pursuing your goals.
Nicole Sherrod dishes on how investing and business strategies go hand-in-hand, your inherent investing strengths, and how you can use technology to save time.
Women today have a tremendous thirst for advancing their careers. But if you want to land your dream job, you have to start thinking like a CEO. It’s about business strategy, trimming operational expenses, and maximizing returns—some of the same things you look for when trying to find the next stock for your portfolio. That’s why investing education is so important: When you learn to recognize these connections, you’ll see how what you know about the market can help further your career.
Watch nowIt’s a fact: Women are born with skills that make them better at investing than men.* In our careers and as consumers, women tend to do extensive research into companies, products, services, and brands. Nicole will show you ways to take that same skill set and apply it to analyzing your next potential investing opportunity.
Watch nowEach day, you’re pulled in different directions. Your time is precious, and you’re notorious for sharing it with others—but don’t forget about investing in yourself. That’s what investing in the market is all about: doing something important for yourself and your future. And it doesn’t have to take up all your time, either. Hear Nicole’s secrets for how you can utilize the technology you’re already using to create easy routines that can help you stay on top of the market.
Watch nowWhen it comes to the market, Nicole knows her stuff. See what she says about some of the books that shaped her
perspective and fueled her passion for investing.
“If I lived in California, I’m pretty sure this woman would be my BFF. From ways to optimize your income flow to conservative option strategies, Laurie does a masterful job of showing you her ideas for making the most of your hard-earned money. And the best part: It’s written in a language that’s easy to understand and 100% jargon-free.” — Nicole Sherrod
“Matt Krantz is one of my favorite journalists. A tremendously friendly presence, he writes about fundamental analysis in the same jargon-free tone that has made him a renown columnist in the Money section of USA Today.” — Nicole Sherrod
“This was the book that changed everything for me. It made me realize that I’m exposed to great brands on a daily basis and that by shifting my lens, I could look at my world differently and see potential investment opportunities that may be right in front of me.” — Nicole Sherrod
“Meg Whitman is a rock star CEO. Not only has she proven herself to be a hugely successful leader, but also a great wife and amazing mother. In fact, the chapter titled ‘Try Something. The Price of Inaction is High’ was what inspired me to spearhead a women’s-focused curriculum.” — Nicole Sherrod
“Take it from me: I’ve read virtually everything in the category, and this is a great confidence builder no matter what level of expertise you have with investing.” — Nicole Sherrod
Ask Nicole Sherrod, our Managing Director of Trading, who she is and you’ll likely hear: “I’m a wife, a working mom, and a derivatives-trading, market-and-technology-obsessed chick who runs product and mobile development at TD Ameritrade.” Having worked the last 15 years as an investment professional, Nicole believes others have failed at inspiring women to become active in the market—so she’s doing something about it. Nicole wants to demonstrate how investing can help empower you to chart your own course and take your life exactly where you want it to go: up.
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*In a seven-year study from the University of California system, female traders outperformed men by nearly a percentage point in net returns, based on personality traits. The study also found that men trade more frequently, even during unfavorable market conditions, which could potentially lead to lower returns. Read full study.
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